Visuel social media

To boost Smart Phygital let's go "social"

Published on by Lorena Rondi - updated on - Actualité

 And, what could be better than social media to share a few moments spent with a retailer?

Taking advantage of the GDPR to improve the treatment of data

Published on by Lorena Rondi - updated on - Actualité

2018, the year of privacy! The GDPR will soon be with us and will provide an occasion for retailers to leverage this transparency while updating their use of data. 

How Influencer Marketing can be used to Boost your Product Sales

Published on by Pauline Mongodin - updated on

Companies are always on the lookout for new ways to increase their exposure and visibility to boost their eventual profitability. One of these new techniques that brings brands and companies an...

New payment method

Published on by Gordana Jevtic - updated on

Customers can enjoy ease in the way they pay their transactions as nowadays payment method are developed beyond the traditional wallet content. Indeed, new technologies such as NFC (Near Field...
Retails innovations in New York

Exchanges on retail innovations in New York

Published on by Pauline Mongodin - updated on

Catherine Barba gives us her feedback and draws a parallel of retail innovation between France and the United States.

The Paris Retail Week blog

Published on by Priscilla Nettre - updated on

The official blog is a place where retail actors from across the world can interact on retail trends and topics.