IT FOR COMMERCE / PAYMENT SOLUTIONS | Choosing a platform, creating & developing a website, choosing a payment / m-payment solution | When it comes to building your site, how do you choose your technological solution? Industrial platform, open-source development, delegation, packaged platforms and/or membership to a marketplace? Optimize your site performance: ergonomics, hosting, mobile component, speed optimisation solutions, payment, certifications...and of course how to develop it (A/B testing, cart optimisers, etc.). Improving your customer’s journey : tools and solutions enabling online retailers to offer their customers to finalize their purchases and prevent the shopping interruptions, on one or several terminals, either independently or in an integrated way. Handling and driving intelligent customer interactions. Choose the ideal payment solution: which solution for each business challenge, being security and satisfaction driven |
MARKETING, DATA & CUSTOMER EXPERIENCE | Optimising the customer relationship, exploiting multiple screens, engaging customers, developing cross-channel distribution, recruiting & building loyalty, using data and measuring effectiveness | Before, during and after the purchasing process: services meant to inform, satisfy and help the customer (call centers, help tchat, virtual assistant, customer service, etc.). Tools and techniques to fully benefit from multiple devices (Mobiles, Tablets, Smart TVs). Tools and techniques to cultivate your reputation, help make customers latch onto the brand to guarantee their loyalty and develop sales (e-reputation, Social Marketing, etc.). Solutions to develop cross-channel marketing, to link up in-store and digital: web to store, click & collect, digitization of the point of sales, unified experience, etc. Tools and techniques to attract and retain customers, to optimize campaigns (emailing, loyalty-building solutions, competitions, etc.). Solutions to improve your customers knowledge through the use of data (CRM, Datamining, Surveys, Big Data, etc.). Tools and techniques to measure and optimize performances (Webanalytics, Social Media optimization, etc.). |
LOGISTICS | Developing & optimizing logistics | Solutions and services for customer's goods either shipping or returning, assuring security, speed, proximity and costs processes (logistics hubs, carriers, freighters, postal services, packaging, etc.). Stock management and logistics optimization. |
RETAIL TECH & DIGITAL IN STORE | Digitisation of the point of sale | Solutions to develop omni channel and connected trade. Customer-centric servicing tools, increasing consumer’s digital experiences in sales outlets. Innovative sales points services to personalize customer’s journey. |
CROSS FUNCTIONAL | International, legal framework, fraud | Optimize your international development, identify, understand and anticipate the weaknesses and threats of each development, understand the legal and fiscal international concerns, find the best local partners… |
