Exceptional: the Keynote of Jumia, first African unicorn company!

Juliet Anammah, CEO of Jumia Nigeria, will explain how Jumia has established itself as a leader in online sales in Africa in less than 5 years.

African Ecommerce: Jumia's success story


Tuesday, September 19 from 3pm to 4pm

Hosted by Juliet Anammah, Chief Executive Officer of Jumia  Nigeria.

Plenary Room

An undisputed leader in African e-commerce and the first African unicorn, Jumia succeeded where the biggest failed: connecting Africans!

Created in 2012 in Nigeria by Sacha Poignonnec and Jérémy Hodara, Jumia has established itself as a leader in online sales in Africa in less than 5 years.

Boldly betting to democratize e-commerce in a complex context (developing economy, lack of infrastructures, consumer education ...), Jumia has adapted to the specificities of the market by developing a long-term strategy and investments.

Juliet Anammah will present the keys to Jumia's success and how the start-up has succeeded in becoming the "Amazon" of the African continent in such a short time.

About Juliet Anammah:

Juliet is the Chief Executive Officer of Jumia  Nigeria.


She has a Bachelor of Pharmacy degree, an MBA in Finance and is an alumnus of Wharton Advanced  Management  Program.


Juliet has over twenty five years of professional experience in Consumer Goods, Sales and Marketing and eCommerce.


She began her career in Sanofi Aventis, a French Pharmaceutical company  and held various functions in Sales, Marketing and Product Management between 1991 and 1999.


She joined Accenture in 1999 rising to be the Partner / Managing Director in charge of Accenture’s Manufacturing and Consumer Goods Practice.


She left Accenture in October 2015 to take up the role of Chief Executive Officer of Jumia Nigeria.


Juliet serves on the Board of several Organizations and Trade Groups in Nigeria including the Business Day Advisory Board, the American Business Council and the Corona Trust Council. She is also a fellow of the Yale Nigeria Leadership Initiative and a member of the African Leadership Network.


She is married with 4 children.


A Fellow of Institute of Management Consulting.

Juliet Anammah


Keynote hosted in English.

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