In partnership with Havas Paris, Paris Retail Week presents the key insights learned from the observatory of consumer behavior and trade evolutions.
Three trends emerge from the seven insights of the Shopper Observer of Havas Paris / Paris Retail Week and profoundly change the relationship between brands and consumers:
- The brands' willingness to take a stance on social issues
- Going from the cognitive to the emotional thanks notably to artificial intelligence
- The emergence of a super model combining online and offline
Discover in the infographics below the key figures of the observatory.