Trusted Shops - Marketplace, private sales, e-shop: how do they preserve their customer relationships?
Wednesday, September 20 from 2:00 pm to 3:00 pm
The consumer's journey has become more complex: he is both in-store and on his mobile, watching television while ordering on his tablet.
In this context, where the consumer is more and more omnicanal, the major challenge is to master its customer relationship and build confidence. Customer reviews enable a diagnosis of the brand’s promise, of the quality of service.
Nearly 9 out of 10 consumers consult reviews before purchasing. They represent today the pivot of the customer relationship and a true marketing lever which can be used (acquisition, conversion, loyalty, insights).
Our speakers will focus on the lessons of their respective successes and the support that Trusted Shops can provide to e-merchants who wishes to compel their customers and improve their ROI Marketing.
The Keynote will be hosted by Jean-Marc Noël, Founder & CEO of Trusted Shops.
With the participation of:
Rachel Bouvier, Head of CRM - Showroomprive.com
Manuel Lengenfelder, E-commerce Manager - La Boutique du Petit Prince
Matthieu Fouchard, Founder - Les Bretelles de Léon
Guillaume Rouby, Head of Marketing - Back Market
The Plenary conference room will be equipped with a simultaneous translation system to allow international attendees to follow the conference highlights in English. Headsets will be made available at the entrance of the room.
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