Sebastien Alexandre, co-founder, Head of marketing and sales
1. According to you, what are the main trends and innovations in your field market?
A major trend on our market is customer data allowing us to switch from mass marketing to personalized marketing. By combining on and off line data, we get to know customers better and can engage with them in a more personalized way, via their most personal device: their mobile phone.
2. What are the main features of your solution and who is it made for?
Our solution enables brands and retailers to communicate with their customers on their mobile, with no app to install, by simply using the ones already on their phones: wallets and web browsers. It is easy to implement and enables retailers to boost their sales via a new customized marketing channel.
3. What represents the Paris Retail Week event for your business?
The Paris Retail Week is a key event making it possible to meet the largest number of retailers from all sectors. It is for us an essential trade fair giving us the opportunity to evangelize retailers on mobile engagement through wallets
More information : www.gowento.com