3 questions to AB Tasty

Published on by Gordana Jevtic - updated on

Interview of Alexis Dugard, Sales Director at AB Tasty, helps marketers optimise their websites and increase conversion rates through A/B testing, personalisation and user engagement

Alexis Dugard, Sales Director at AB Tasty

According to you, what are the main trends and innovations in your field market?

AB Tasty

The marketing industry has seen an undoubtable transformation over the last few years, e.g. the dominance of a customer centric approach. Many companies have integrated DMPs to collect data with the aim of developing their client database. In 2017, we continue to see a cultivation of data, as we moved towards a data-driven culture, that essentially makes data accessible to everyone. This exploitation of data has become a challenge for every company and department.

By implementing a DMP, sites are given the chance to improve their customer knowledge, which also allows them to segment their database and address clients with personalized messages. A big trend we can anticipate in future years to come is without a doubt the ultra-personalization of client experiences: the right content, shared with the right person at the right time. CRO solutions are moving in this direction.

What are the main features of your solution and who is it made for?

Our solution targets marketing teams to help them optimize their online conversions. By giving them access to an all-in-one platform, they are able to understand customer journeys and directly improve their navigation experience via A/B testing and personalization. Our agile and easy to use tool allows you to continuously improve your user experience for all website, mobile and app developments, without the need for technical assistance.

Two unique aspects of our tool:

  • An ever innovative tool:

Awarded the French Tech Pass and the Bpifrance Excellence title, AB Tasty is part of an ecosystem of the most innovative companies in the French web industry. With a strong R&D team, it is capitalising on innovation. Our solutions have already conquered big names on the internet, both in France and internationally, with more than 450 references and more than 9 billion visitors tested.

With a highly performing plug-in library, the tool allows for a 360° conversion optimization approach, e.g. analysis of your data, from A/B testing to personalization, by using push engagement on desktops, as well as mobile applications.

  • Our teams are fueled by our clients’ challenges

AB Tasty has gained the confidence of 450 enterprises, such as Voyages-SNCF, Cdiscount, La Poste, Carrefour, PSA, Sephora, La Redoute, Mercedes, Jaguar, Leroy Merlin, Telefonica, Karen Millen, McDonald’s, ShowroomPrivé.com, La Maif, Center Parcs, Thomas Cook… across about 50 countries. We insist on accompanying them in their optimization approach, because our clients’ challenges and objectives are our main priorities. Known for its simplicity, our tool allows clients and their accompanying agencies to independently optimize their sites. Our internal experts are completely dedicated to increasing our clients’ technical and strategic competence. 

What represents the Paris Retail Week event for your business?

For AB Tasty, the Paris Retail Week trade show has become an inevitable event to meet industry experts, discuss common topics, meet professionals in search of innovative solutions and to share our expertise! 

Meet AB Tasty in Paris Retail Week from 19 to 21 September!

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