3 questions to BookingBug

Published on by Pauline Mongodin - updated on

Interview of Karim Iskandar, EVP, Global Sales and Marketing at BookingBug, one of the world’s fastest growing technology companies according to Deloitte.

Karim Iskandar, EVP, Global Sales and Marketing at BookingBug

According to you, what are the main trends and innovations in your field market?


We’re living in an on-demand world, where customers’ expectations of retail have changed and what it means to be a consumer is evolving. With e-commerce giants able to drive down costs, brick-and-mortar retailers are exploring new strategies to compete in a way that Amazon cannot.

They’re improving connections between their digital and physical presences. They’re ensuring the value of the physical store is kept front and center with expert assistance, memorable experiences and exemplary service.
They’re using big data to drive smarter decision making. They use automated technology to create opportunities for face-to-face engagements with valued clients. Staff are fully focused on building relationships, not battling with tedious administration.

What are the main features of your solution and who is it made for?

BookingBug is a customer scheduling platform that helps organizations simplify their complicated, high-volume scheduling experiences to create profitable customer engagements, while maximizing staff and resource utilization.

BookingBug for Retail enables brands to bring their in-store services, education and expertise into their omnichannel strategies to:

Schedule appointments and events: The core of our offering. Intuitive, live bookings across multiple dates, locations, channels, devices, payment options and languages, with a system that’s robust enough to handle millions of bookings a month.

Manage bookings: Customer engagement doesn’t stop once the appointment is made. Our tools allow for easy changes or cancellations of bookings, as well as the ability to send reminders by email and SMS, collect pre-event research data and manage excess demand.

Queue your workflow: Unmanaged queuing is a leading cause of poor consumer satisfaction and staff inefficiencies. We offer self-service or staff-activated customer flow management that sets expectations of wait times and triages them to the right employees or departments. Walk-ins can be blended alongside pre-scheduled appointments for seamless convenience.

Measure performance: Employees are equipped with relevant, timely customer information; staff performance and productivity can be easily assessed, and customer feedback can be looped into your system. More importantly, you can use all this information to better understand, segment and market to your customers.

What represents the Paris Retail Week event for your business?

Paris Retail Week is a must go event in the retail industry and we are really excited to be part of it. This is a great chance to connect with peers and retailers from all over the world and we would not miss it!

Meet BookingBug on the stand S043 at Paris Retail Week from 19 to 21 September!

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