Jérémy Dallois, Founder & CEO at ReachFive
According to you, what are the main trends and innovations in your field market?
The number of consumer touchpoints has expanded with the rise of social media and e-commerce, requiring organisations to rethink engagement strategies and loyalty programs. Today mobile and omnichannel are becoming the new standards for customer’s experience. Led by a digital-born generation, the new consumer behaviour implies new standards in terms of personalisation. Customers expect instant reachability, seamless experience and convenience. New digital behaviours also impact physical world and retailers now must bridge this gap and bring customisation in stores.
81% of consumers said they would accept to pay more to get an improved experience. Knowledge becomes a priority. Not just knowing customer's name, but understanding their true identity. Organisations have to step further from a “Customer Centric” strategy to create “Emotion Centric” experiences. Emotions are now driving customer journey and organisations have to consider it to strengthen bonds with consumers.
Big Data is still undervalued and underexploited by organisations. With today’s customers using more and more touchpoints to engage companies, organizations must unify data across silos. ReachFive helps brands to collect, structure and analyse data across authentication and identity management by respecting the highest Data privacy regulations (GDPR).
However, being able to personalize experience requests first to be able to Identify customer!
What are the main features of your solution and who is it made for?
ReachFive helps companies from any industry who need to identify customers through every touch points, online and offline. Our Customer Identity & Access Management (CIAM) solution helps organizations to collect, unify and manage customers identities.
Authentication is the main friction point between a brand and its customers. ReachFive offers a SaaS solution managing and simplifying account creation and Social Login processes (Facebook, Google, Paypal, Twitter, Vkontakt, WeChat…). We help companies to offer a fully secured omni-channels, cross-devices and multi-sites authentication. Our solution collects, unifies and structures socio-demographic and affinity data into a unique repository. A win/win strategy, for the user who gets a frictionless and seamless experience, as for the brand who benefits from a deeper customer knowledge.
Thanks to powerful dashboards and analytics, ReachFive allows companies to spot relevant insights and specific interests to customise products, services, marketing and communications. By replacing customer as a unique human being, brands win a valuable competitive advantage. ReachFive helps companies to leverage Data’s potential to develop powerful acquisition strategies and reinforce customers’ engagement.
What represents the Paris Retail Week event for your business?
Paris Retail Week is the major fall event for brands and solutions providers. A momentum where market trends and partnerships are identified for the next six months. During this event, we aim to gather our clients and partners and meet new organizations willing to identify their customers, unify and analyse their data to provide exceptional experiences, in France and abroad.
Our nomination as a finalist of the Paris Retail Awards offers us an increased visibility and supports the added value of our solution for the market.
Meet ReachFive on the stand J057 at Paris Retail Week from 19 to 21 September!