3 questions to Cameleon Group

Interview of Nicolas Berluteau, CEO of Cameleon Group, a merchandising agency which is the privileged partner for brands and trade markers for creating a category merchandising approach, coordinating a product launch or ensuring a promotion at retail outlet (POS).

Nicolas Berluteau, CEO of Cameleon Group

According to you, what are the main trends and innovations in your field market?


Merchandising is in full swing, new solutions are emerging to accompany the changing behavior of the buying journey and the customers visits. Drive and proximity have taken ground on the historical circuits which must compete with innovations to create an offer capable of meeting the expectations of the consumers. Companies, brands and retailers need to focus on omnicality by activating centric shopper devices to re-energize their growth and maintain their leading position in the market.

What are the main features of your solution and who is it made for?

Cameleon Group supports brands, retailers and companies that want to offer a new shopping experience or visit to their customers, visitors, patients, users, employees ... We intervene on a dimension of consulting agency, manufacturer of digital solutions and field deployment.

What represents the Paris Retail Week event for your business?

Paris Retail Week is an event that has become a must in France for those who identify themselves among the leaders in their market. For CAMELEON Group it is a real moment of exchanges and listening that allows us to present our latest innovations.

Meet Cameleon Group on the stand M 071 at Paris Retail Week from 19 to 21 September!

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