10h30 – 11h30 : Smart Talk Saguez & Partners “The place is the bond”
The customer journey towards the brand has to be global and omnichannel. Useful, on the digital channel. Emotional and experiential on the physical place. For a stronger relationship with the customer, the agency has always innovated in the construction of harmonious paths, between the useful and the experiential, of a multi-channel business. From the craftsman to the international network, from the independent shop to the department store or the shopping center, innovate to create merchant and striking concepts
With Olivier Saguez – Founder and Designer, & Cécile Poujade, Associated Director Retail
11h30 – 12h30 : Keynote SES IMAGOTAG “Smart Instore”
Even though experiments have always been a part of retailing, for the past few years we have seen an acceleration in innovation, in line with the growing understanding of its vital importance.
The headlong race to engage consumers has made retailers keen to have customer data in order to get a better idea of the purchasing experience and enrich it with new innovations. How are these innovations applied in retailing? How can data be collected and used to improve the CX? Will artificial intelligence with cognitive computing, the internet of things, the in-house store and the Blockchain be able to save us?
With Alexandre Parot, CEO of Groupe Parot
Joël Plat, former retail director Apple