Paris Retail Week 2016: success for the second edition of the on- and offline retail event
Paris Retail Week came to an end on 14 September after three busy days of content and meetings. The event encompassed the Equipmag and
E-Commerce Paris shows to cover the full off- and online retail ecosystem.
The 48,000 professionals who attended enjoyed a programme that included high-quality conferences and the Paris Retail Awards ceremony.
We took a look back on this second edition of this unmissable European gathering.
The enthusiasm for the second edition of Paris Retail Week confirms the need for off- and online retail professionals to come together at a joint event. A synonym of modernity and the future, in France and abroad, Paris Retail Week is the gathering that showcases innovations in augmented retail, the symbol of a new era of consumption,“ emphasises Sophie Lubet, Retail Business Unit Director at Comexposium.
The proof, times 9:
- Attended by 48,369 professionals and around 1,000 participating companies and represented brands
- Talks by major players such as FEVAD, Amazon, Alibaba, Facebook, Google, Reebok Monde, Priceline Group, Zalando, Meetic, Picwic, IKEA, Kiabi, Kaporal, But, Fnac…
- Brand new innovations and a preview of the future of retail
- 4 Paris Retail Tours to visit the most innovative points of sale in Paris
- 625 one to one meetings over three days, with Business Meetings putting exhibitors directly in touch with selected visitors
- 380 jobs on offer in the Career Area
- Extensive media coverage by France 2, M6, France Inter, France Info, France 5, France Bleu, 20 Minutes, etc.
- #ParisRetailWeek and #ECP16 hashtags appearing in the Trending Topics on Twitter from the very first day
- 86,302,000 cumulative impressions on Twitter, Facebook, Instagram and Périscope
Augmented Retail – the central theme for 2016
With a focus on augmented retail, the 2016 edition brought together all the professionals from physical and online retail. With the advent of digital technology in our everyday lives, new moments of consumption via mobile tools are emerging and expanding fast. These instants of transition between two activities are paving the way for a new form of shopping, which is increasingly online, connected and ultra-personalised.
A new era of consumption is therefore taking shape. What innovations must brands, retailers and e-traders put in place to adapt to augmented retail? Store chain owners, marketing managers, Supply Chain directors and omni-channel directors played a central role in the debates. They shared their experiences and exchanged their strategic visions at four plenary conferences in order to respond to the new consumer habits.
François Loviton, Retail Director at Google, Delphine Mousseau, VP Markets at Zalando, Pierre Villeneuve, Chief Customer Officer at IKEA, Ghadi Hobeika, Marketing Director at FNAC and Cyril Olivier, Web and Marketing Director at Kiabi, were among those who graced us with their presence.
The Paris Retail Awards – Recognition for the industry and a new award for French Initiatives
Paris Retail Week is also an event that values and rewards the industry’s most innovative companies. A recognised springboard for the trade, the Paris Retail Awards enable contractors and service providers to raise their profile, reward a whole team for their efforts and initiate new contracts, or even raise funds like some previous winners.
ShopRunBack, Pricer SA, Nuukik, AppNDigital, Devatics, SoCloz, Teeps, Droom, The WhiteShop and La Poste won awards at the ceremony chaired by Laurence Paganini, CEO and Director at Kaporal Group.
The Winner of Winners, ShopRunBack (SRB), stood out among all the winners in the eyes of the jury in 2016, pointing to a bright future for the company.
“We were honoured to win the 2016 Paris Retail Week awards in the logistics category as well as the Grand Jury Award, and wish to offer the jury our heartfelt thanks. This double award validates the innovative logistical vision of ShopRunBack in offering an inverse supply chain with high added value for retailers, but above all by focussing on consumers’ new needs. Judging by the many requests for meetings that we have received to date, we are achieving our goal of (re)positioning the aftersales commercial feedback process as an essential link in the customer experience chain,” comments Eddy Richauvet - CEO of ShopRunBack.
The ceremony audience, meanwhile, gave the Rookie of the Year award directly to the young start-up Rocket Marketing SAS and its innovative influence marketing solution, Reech.
“This award is above all an acknowledgment by a jury of professionals that proves the relevance of the solutions we offer in response to companies’ Influence Marketing issues. It’s also an opportunity for us to be visible, to be seen by brands and influencers as well as talented people who want to work for an ambitious start-up. After our recent fundraising drive, we are seeking to double our staff and recruit 15 people by 2017,” underlines Guillaume Doki-Thonon, CEO of Rocket Marketing SAS.
A Jury’s Favourite Award was also presented to The WhiteShop, the first Virtual Reality marketplace in a real-world space.
“The WhiteShop team is extremely honoured to receive the Jury’s Favourite award. This is a very special distinction as it was created specially by the jury members during the deliberations, and an amazing spotlight on a very innovative project, the first virtual reality marketplace located in a real-world space. We are delighted that WhiteShop’s philosophy - to create an extraordinary sales experience for brands and their clients by offering a simple, aesthetically pleasing service - has been recognised by the jury and the organisers of the prestigious Paris Retail Week,” explain Florent Sarrot and Tom Bücher, co-founders of The WhiteShop.
For the first time ever, a French initiative, the “Boutique France” offer from La Poste, captured the jury’s attention and was rewarded with the Special French Initiative Award, which recognises the achievements of those who carry France’s influence beyond its borders.
"With this new offering targeted at the world’s largest e -commerce market (1,000 billion dollars planned for 2017) , the Group's parcel operators (Colissimo , Chronopost, DPD) should be able to double their export volume to China: 2 million parcels in 2018” commentsBernard Haurie , Deputy Director of GeoPost and Director e-Commerce Project Groupe La Poste.
Making way for innovations - retail reinvents itself
These three days were a chance for visitors at the Equipmag show to discover and preview innovations before they reach the shops.
Augmented reality, virtual reality, robotics, video mapping, holograms, 3D printing, smart cameras: the shopping experience of the future plays the personalisation card by harnessing emerging technologies.
Photo credits: Anne-Emmanuelle Thion
Paris, the capital of Retail
For its second edition, Paris Retail Week continued to expand its horizons. 9% of visitors at the event were international, coming from 35 countries. Among the exhibitors, 21% of the companies attending had made the trip from abroad, like the pavilions representing Chile, China and Quebec.
Many international personalities from the industry came to Paris Retail Week to share their experiences: Sophie Ancely, Market Leader Northern Europe at Paypal, Sébastien Badault, Managing Director at Alibaba, Céline Del Genes, Vice President and Global Business Planning at Reebok Monde, Maëlle Gavet, Executive Vice President at Priceline Group, Delphine Mousseau, VP markets at Zalando, Quentin Reygrobellet, DF France at Birchbox, Philip Rosenzweig, VP Real Estate, Store Design & Construction at Kate Spade New York, and Patrick Labarre, Director of Seller Services at Amazon France.
Lastly, Paris Retail Week went beyond the walls of the Porte de Versailles exhibition centre by organising four Paris Retail Tours. Participants were able to visit a selection of Parisian retail outlets and discover remarkable retail innovations at stores such as Fusalp, Nike Lab, L’Exception, La Garçonnière, Adidas, Yves Rocher, McDonald’s, Orange, Restaurant Za, Devialet, Marionnaud, Fou de Pâtisserie, En selle Marcel, Atelier Blancs Manteaux and more.
Paris Retail Week highlighted current trends in augmented retail, placing the response to connected consumers’ growing demand for personalisation at the heart of the industry’s strategies. The focus on the 77 start-ups through dedicated villages at Equipmag and E-Commerce Paris, as well as at the Paris Retail Awards, was evidence of growing interest in young companies as drivers of innovation in response to the new modes of consumption. The 2016 edition also gave pride of place to the shop of the future and the emerging technologies that will create the shopping experience of tomorrow.
The next edition of Paris Retail Week will take place from 12 to 14 September 2017.