The 2017 Shopper Observer Havas Paris, in partnership with Paris Retail Week, unveils the 4 new trends observed in France and around the world:
- The new convenience: from store comfort to extreme fluidity
- The new e-commerce standards: from website to messaging
- Differentiation: from the offer to employees
- Commercial efficiency: from hard to soft selling
Download the infographics "Human relations and experience at the heart of tomorrow’s trade"