"Live Retail: Authentic and Human Commerce"
In partnership with
Thanks to data, retail has changed paradigm: consumers and brands are forging a new relationship in connivance and commitment to achieve authentic, human and experiential commerce at all times and in all places.
Paris Retail Week held its launch conference on Wednesday, May 17th at the Maif Social Club.
The results of the Havas Paris / Paris Retail Week study were presented in exclusivity and followed by a debate between retailers.
At the end of the conference, a Paris Retail Tour was organized to present to a small group a selection of the latest retail concepts recently opened in the Marais district.
We would like to thank David Mingeon and Havas Paris for their contributions, Jeanne Dussueil, Laura Pho Duc, Thierry Tallet, Alexandre Chevalier and Olivier De Mendez for their participations, Patrick Russo for the animation of the retail tour, and people who attended (or watched!) the conference and the Paris Retail Tour.
See the infographics "Live Retail: The Authentic and Human Commerce"
Download the Observatory "Shopper Observer Havas Paris / Paris Retail Week" (in French)
Download the press kit (in French)
The pictures of the event
The conference
The Paris Retail Tour
Programme of the Paris Retail Week conference
9.00 am - Presentation of Paris Retail Week 2017
9.15 am - The results of the Havas Paris / Paris Retail Week study: "Live Retail: A real-time commerce based on brand experience"
9.45 am - Debate between retailers
With the participation of:
Laura Pho Duc, Head of Marketing and Communication, Alibaba France
Alexandre Chevalier, Europe Director at Delsey SA
Olivier De Mendez, Director at Starbucks Coffee France
Thierry Tallet, Managing Director at Ixina France
