NRFrench Party - public

Review of the NRFrench Party in New York

Published on by Pauline Mongodin - updated on

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on 15th January.

Paris Retail Week was a partner of the first edition of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on 15th January in the Consulate General of France in New York.

300 participants, CEOs and GM of French retail companies, investors specialised in retail and American and French innovative startup companies gathered  for an evening of festive spirits and disruptive, hard-hitting pitches.

Here is a look back on the highlights of this inspiring event.

NRFrench Party: what to remember?

François Loviton, Google - NRFrench Party
NRFrench Party - François Loviton
François Loviton, Google - Crédits : Malo Delarue

Store is the new black,’ declared Francois Loviton, Country Head of retail and e-commerce at GOOGLE, or how the store is undergoing a full-scale revolution. To prepare the retail of 2020, certain trends are setting the pace: mobile at the heart of the customer journey which it is breaking up, video and images, firmly present in online retail, and virtual reality. The store is becoming a warehouse with ship-from-store and is providing a new link between e-commerce and the point of sale, the expansion of click and collect.

For ISAI, on stage with Google, interaction, artificial intelligence and IoT will be the drivers over the years ahead with sights firmly trained on Amazon. Curation and expertise will be essential, especially for marketplaces which must offer millennials personalisation and service. Brands have a vested interest in constructing themselves on new pillars: custom-made, bio-customisation (customisation using personal elements), product re-intelligence (improved product) are all set to overturn existing models.

Hervé Parizot, Head of e-commerce and Data at Carrefour, in conversation with the American Pano Anthos, founder and director of XRC Labs, sees the emergence of a new method of distribution which integrates e-commerce and physical retail in consumer engagement in the face of new technological platforms: data in exchange for a permanent service-based connection with the consumer – with mobile as the link!

The NRFrench Party, in a nutshell:

  • 300 participants (versus 120 people scheduled!)
  • The Speakers : Anne-Claire Legendre, Consul General of France in New York, Isai, Google, Carrefour, Local Projects, Techstars, Mirakl
  • More than 15 CEOs / GM of French retail companies present – retailers and e-merchants – such as Boulanger, But, Carrefour, Darty, Decathlon,  Norauto, Pimkie, Solstiss, Vente-Privée, Vilebrequin, Yves Rocher, …
  • 10 French start-ups sourced by Business France / French Tech
  • 6 US start-ups sourced by XRC Labs
  • The leaders of the FCD (French Federation of Commerce and Distribution) and Perifem
  • 10 journalists
  • 3 tech sponsors: Bizerba, Ingenico and SES-imagotag
  • 3 media partners: BFM Business, LSA and the Paris Retail Week blog
Anne-Claire Legendre, Consule Générale de France à New York - NRFrench Party
NRFrench Party - Anne-Claire Legendre
Anne-Claire Legendre, Consule Générale de France à New York - © Malo Delarue


All details on the NRFrench Party and pictures of the event on: